Online sales techniques are not quite the same as offline sales, as you nearly always have another major objection to overcome – and that’s one of credibility. If you’re meeting somebody face to face then it’s much easier to form an opinion, rightly or wrongly, of...
Unless your website is easy to navigate around and find information on, you may be left with confused visitors not interested in buying from you. If you are in the process of designing or re-building your site, following these basic steps will greatly enhance your...
Ever rocked up to a website and cringed at the web copy because it doesn’t hit the right notes at all? Well, online copywriting certainly doesn’t come naturally to everybody but it’s an important part of your web presence so following a few tips can help this aspect...
Remembering that we can’t improve what we don’t measure should make it very clear that website tracking is a critical component of any online business. How do we do that effectively? Well, we examine three approaches below that should give you a great base to work...
Optimising your website usability is just as important as optimising for the search engines, as a poorly-built site will drive your visitors away on the “bounce”! A well-built site that is easily navigable and has easy-to-find information will keep your visitors on...
