While generating traffic and engaging your visitors are two important features as you start out with your website, the benchmark that you will use to judge the success of your site will likely be its sales conversion rate. Sales conversion measures the rate at which...
Some people freeze when it comes to writing sales copy; but it doesn’t need to be a fearful process. It’s possible for anyone to create a great sales message by following some simple guidelines and, while it may take some practice and fine-tuning, it will come....
Online sales techniques are not quite the same as offline sales, as you nearly always have another major objection to overcome – and that’s one of credibility. If you’re meeting somebody face to face then it’s much easier to form an opinion, rightly or wrongly, of...
Unless your website is easy to navigate around and find information on, you may be left with confused visitors not interested in buying from you. If you are in the process of designing or re-building your site, following these basic steps will greatly enhance your...
Ever rocked up to a website and cringed at the web copy because it doesn’t hit the right notes at all? Well, online copywriting certainly doesn’t come naturally to everybody but it’s an important part of your web presence so following a few tips can help this aspect...
