What’s the Real Deal with Link Building?

If you are relatively new to the website world or find yourself slightly unskilled when it comes to SEO, you’ve probably been a bit confused about what link building really means. Old school SEO ‘experts’ will tell you one thing, another expert will tell you another,...

Link Building Strategies After Penguin

Links are still a very important component of search engine optimisation. The Penguin update really tried to focus in on and make part of the algorithm, people who were trying to manipulate the rankings by getting a whole lot of back links. So it is vital to keep a...

Why Do You Need To Evaluate Your Link Profile?

Because your link profile is one of the many factors which affect your website’s ranking in Google’s search result pages. If you’re not sure what a link profile actually is, here’s a quick definition: It is the general composition of all the links pointing to your...

Online Citations For Businesses: Do They Matter?

When I say “citation”, I’m not talking about a virtual cop pulling your website over for speeding, and then issuing you with a “citation”. What I’m referring to are online citations for businesses – the kind that can really...

Natural Link Building In The Google Panda & Penguin World

Google only likes playing with organic-looking links, so having natural links will definitely help improve your site’s ranking. Once you start building links naturally, you won’t have to worry too much about that mean old Panda or Penguin targeting and penalizing your...

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