I hate to be the one that reminds you but… Christmas is closing in fast 🙂

Have you got everything setup to capitalise on the biggest sales period of the year? Remember it’s always easiest to make hay while the sun is shining!

For online business that means ramping up your traffic (paid, organic and social). You need to get your content marketing and message out on the web in as many places as you can. Remember your clients and prospects will be looking for your products/services you just need to be there so they find and chose you!

And once you get those leads to your website, you need to ensure your converting them at the highest rate possible. You need to demonstrate that you and your business are the market leaders and therefore the obvious choice to do business with.

Consider this as a little friendly reminder to review your whole sales process from traffic source to conversion and ensure you’re following best practise. If you get this right, you’ll finish the year strong and be well positioned to dominate in 2014.

If you’re stuck, or looking for a little outside perspective, from someone who’s been there before, I’d be happy to help. I have a knack for identifying those leverage points in your business that have the biggest impact.

You can find out a little more about how we can work together here:

Now for the latest news in the world of online marketing. Here’s what I spotted:

Should webmasters focus on more than just ranking in search results? {from Google and I agree}

13 Major Google Changes Reveal the Future of SEO {insightful, you need to modify your strategies}

Big Brands, Google, Penalties & You {bits worth looking at}

YouTube Now Getting 40% of Its Views on Mobile, Up From 6% In 2011 {mobile is important!}

How Content Marketing Has Forever Changed How to Attract Clients {we do this and you should too}

Webinar Replay: What Every Blogger Needs to Know about SEO {with me!}

Heineken Marketing {smart video marketing, love it}

And how about our news?

#1. The Kidspot webinar (sponsored by Ford) that I presented on was a hit. They’ve posted the recordings and you can grab them here:

#2. I’m speaking at the Melbourne WordPress meetup in a couple of weeks. If you’re keen to come along and see where I think the future of online marketing is headed, you can book your spot here: www.meetup.com/Melbourne-SEO/events/144733122

#3. The team at Melbourne Video Production have been making some beautiful videos. If you’re not using web video yet, you’re missing out! Click here to see one of our most recent ones: www.youtube.com/watch?v=-GSdD2bv718

#4. SEO is changing and keeping on the cutting edge means we’re changing our monthly SEO packs. We’re actually putting the finishing touches on what we’re calling our “Market Leadership Packs”. They’re not quite done but you can take a sneak peek here:

You see, most SEO agencies have it wrong.

SEO isn’t about the number of backlinks or page #1s anymore – to truly dominate online you need to be the market leader. By becoming the leader it doesn’t matter what Google throws at you (Penguin, Panda, Hummingbird or any other animal) you still get the lion’s share of traffic and sales.

It’s time to get serious about your business and focus on what really matters! And feel confident knowing you’re in safe hands with Melbourne SEO Services – we’ll point you in the right direction.

We treat your business, like it’s our business. And with that, enjoy the rest of the weekend!

Your Online Marketing Coach,

Also, I’ve got this funny feeling deep down, that you know I can help you. You’ve been watching my stuff for quite some time. You’ve seen me in the media, you’ve seen me speaking at events, you’ve seen our rave reviews. I’ve proved beyond a shadow of a doubt I can help you.

It’s time we start working together. I am here to help. Take the next step, just like the company below did – we snapped this at a recent consult session.

content marketing

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