In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.
In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques.
1. Your Web Page Copy – Keyword Focus
What you actually do with your keywords in the web copy of the relevant pages of your website is equally as important as your page titles and descriptions.
Each page should be focused on 1 or 2 keywords, no more. For instance you can have a main keyword phrase like “Melbourne SEO Services” and then a variation or two such as “SEO services” and “search engine optimisation services” which you can also include in your copy.
2. Keyword Frequency/Density/ Placement
Use the same keyword phrase at least 2 or 3 times on the page. Your web texts should be at least 300 words long and you might want to include your keyword phrase around 3 times in every 500 words – once in the first paragraph, once in the last paragraph and perhaps once in the middle section.
3. Added Extras
A few other places to focus on web page optimization are the H1 tags (headings) on your website, plus using bolded text, italics and also making sure your image tags include keywords. It’s even better if you get your keywords into the URLs of your pages ( eg. www.yourdomain/keyword.html)
4. Keep It Natural And Readable
What many website owners get wrong is focusing too much on pleasing the “bots” and not enough on pleasing their visitors. It’s humans who open their wallets and buy goods and services from you, so you need to keep all of your content interesting, informative and relevant; weave in your keywords, but keep it readable. The search engine rankings will follow if you are providing relevant and interesting content for your customers as you will normally be well rewarded for natural SEO.
5. Do All This Even If You Have Video
With the huge popularity of online video these days, it’s tempting to cut a few corners; please note that you should still create texts with your keywords, even if you have video as your main focal point. Search engine robots cannot read video, so always add a short text summary of what’s in your video on the page.
Most of the above on page SEO methods are not too time consuming; some may take a little practice to get right but, for a small investment of time, the benefits can be great: most small businesses don’t need to use 100% of the SEO techniques to get to Number 1 on Google because it’s not that competitive – completing 80% will get most businesses there and that’s why we’ve given you some of the main approaches in these two articles.
For further excellent tips and advice for your new online business, head on over for a free viewing of the Competition Crusher workshop here: www.crusherworkshop.com.
I think it is a very important point you make about keeping the content readable and interesting for the potential customer. If all you see are obviously planted keywords and phrases over and over, it is not going to inspire people to keep reading. The customer must be satsified first before the bots!