If you are relatively new to the website world or find yourself slightly unskilled when it comes to SEO, you’ve probably been a bit confused about what link building really means. Chapter index / Previous chapter / Next chapter Old school SEO ‘experts’ will tell you...
Links are still a very important component of search engine optimisation. The Penguin update really tried to focus in on and make part of the algorithm, people who were trying to manipulate the rankings by getting a whole lot of back links. So it is vital to keep a...
Because your link profile is one of the many factors which affect your website’s ranking in Google’s search result pages. If you’re not sure what a link profile actually is, here’s a quick definition: It is the general composition of all the links pointing to your...
Google only likes playing with organic-looking links, so having natural links will definitely help improve your site’s ranking. Once you start building links naturally, you won’t have to worry too much about that mean old Panda or Penguin targeting and penalizing your...
Footer links are big blocks of links found on the bottom of web pages and more often than not, they’re there for SEO purposes. Have a look at your website, do you have lots of footer links on your pages and are they only there for SEO? If yes, do you know if they’re...
