If you make one change to your online business today make sure you start using free reports to act as lead magnets. Free reports or “white papers” are great ways to attract customers to your business and there are many other side benefits that we look at below. 1....
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store. Online and offline businesses – are they really that different? Attracting...
“I’ve tried sales emails and they’ve never really worked for me”…. does this sound familiar? If this is the case for you, then why not try changing your approach? Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a...
While generating traffic and engaging your visitors are two important features as you start out with your website, the benchmark that you will use to judge the success of your site will likely be its sales conversion rate. Sales conversion measures the rate at which...
Online sales techniques are not quite the same as offline sales, as you nearly always have another major objection to overcome – and that’s one of credibility. If you’re meeting somebody face to face then it’s much easier to form an opinion, rightly or wrongly, of...
