Having identified the keywords you’re going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. This is called website optimisation. To do this you need to put your keywords in the right places on your website – this is know as onpage optimisation.

We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places: 

  • The title tag
  • The meta description
  • The meta keywords
  • Within an H1 tag
  • Early and often in the text on your webpage
  • Within an internal link

*Please note: If you don’t know html, you may not be familiar with these terms, but that’s OK. Just pass this information onto your web designer or SEO company.

Link Building

Arguably the most important stage in any SEO campaign, link building is how you make your website become more popular. Simply put, you want to get as many links to your website, using your targeted keywords, and from a good range of sources.

*Please note: Link building needs to appear ‘natural’. That is to say, it wouldn’t look natural to go from zero links to ten thousand overnight. Similarly, it wouldn’t look natural if all the links pointing to your website came from one place or if they said the same thing. In short, you want a good range of one-way links sent to different sections of your website that gradually build over time.

If you’re building links yourself, the easiest way to do this is by publishing good quality articles and then syndicating these on other websites. To find out more about this method, search ‘article marketing’ on Google. You can also learn through a good internet marketing course.

Some of the more advanced methods of link building we use include:

  • Press releases
  • Directory submissions
  • Blog and forum marketing
  • Web 2.0 promotions
  • Video marketing
  • Building additional websites

There are many more ways to build links, but we have found those listed above to be the best return on investment.

If you want to have a clear understanding on how to run your online business, we are here to help. Just click here to learn about our Internet marketing consulting service.

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