You’ve spent time planning, shooting and editing your video; it’s been uploaded to YouTube and is looking great on your channel! Now – it’s time to sit back and watch the viewers flock to view it, right?
Not quite so fast! Video optimization is a key component of video marketing as you need to give your creations the maximum chance of appearing in YouTube search results.
Remember that YouTube is a “vertical” search engine, meaning a search engine that delivers results for one type of medium only– online video.
Therefore many of the rules of optimizing video are similar to the rules of on-page SEO for your website – much of the emphasis is on using the right keywords in the right places.
Here are five of the main guidelines to get your video ranking: Read More>>
Here we go with another edition of the SBIM Weekly, the email that summaries news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.
In the first part of this two-part post we looked at three ways you can begin to optimise your YouTube channel settings.
The importance of keeping the end goal in mind should govern everything you do with your channel settings – and that’s usually to drive people back to your web site and get them into your sales “funnel”.
So below we go through another three simple ways to get your channel working best for you and your business. Read More>>
Knowing channel settings is key to get more views.
You’ve spent time and effort making your web videos, now it’s time to start recouping some of that investment; you need to get them out there in as many places as possible marketing your business. An obvious place to start is setting up a YouTube account.
One of the main points of having a YouTube channel is to get more video views, therefore more recognition for your videos with the search engines and more people heading over to your website as potential customers.
There are a number of tweaks you can make to your YouTube channel settings to help gain subscribers, increase views and thereby give your business a boost in traffic. They are simple steps that you can set and forget.
We look at the first three areas below. Read More>>
Yesterday morning we were “terminated” from YouTube with no warning and no explanation of why. Throughout our sites we’ve embed hundreds of videos all of which now display this message – it’s really sad when I think about how much hard work has gone into creating them (months of work) and the value they have added to the YouTube community. Over 350 videos. 150,000 views and loads of great comments and feedback… Terminated.
It is not enough to just create a great video, post it on YouTube, and just wait for things to happen. You have to put some effort into making your video rank or stand out from the crowd. There are many things to consider that will affect your video’s rank in a search.
The following factors play into how Google’s algorithm ranks a video. More of each is better and results in a higher video ranking.
Backlinks: Links to your video from other web pages.
Embeds: People are allowed to embed your video into their webpage unless you specifically disable this for your video.
Views: The number of times the video has been viewed.
Ratings: People are allowed to rate a video from 1 to 5 stars
Comments: Comments from viewers are allowed on videos unless you specifically disable this for your video.
Age: The age of your audience.
Playlists: YouTube users can create playlists that include any public video on YouTube.
Channel Views: This is the number of visits to your YouTube channel where your videos and information are displayed
Subscribers: Your subscribers are those who have signed up to be notified of new content posted in your channel.
Technology changes fast—very fast. The Internet is accessible on an ever-broadening range of devices beyond computers. Information needs to make it to users without getting lost in the shuffle and search process. Whatever message it is that you are trying to get out to others on the Internet needs to have enough appeal to grab the attention of your intended audience amidst the vast sea of information on the internet. Web videos are an excellent way to do that.
Face it: Users are lazy. When given the choice of watching a video that explains something or reading a page or more of text that explains the same thing, most users will choose the video. That is why video works so well.
Video can cover much more ground. You can quickly demonstrate how to draw a cartoon dragon in video, but imagine trying to give a written explanation of the same process. Accompanying pictures may help, but if you really want to show someone how to draw a dragon, a video is the ideal choice. You can show them systematically what to do while explaining each step aloud. Read More>>
Video is everywhere! It seems that anyone with a camera or even a mobile phone is uploading a video these days. The internet is teeming with road trips, tutorials, marketing spiels, viral creations and vlogs. And thanks to You Tube, they’re here to stay.
You Tube is now the second largest search engine in the world after Google. Here’s why. Approximately 20 hours of video are uploaded to You Tube every single minute. That’s like Hollywood releasing 86,000 new movies per week! On a daily basis, over 100,000,000 videos are being watched on the site. Staggering! So what does this mean for your business? Read More>>
