When it comes to business publicity, many business owners make the mistake of focusing their time on how to deliver the product. Instead, the focus should be on two factors that play a vital role in publicity- traffic and conversion. Publicity brings attention to the...
Have you ever wondered whether it’s possible to get some sort of endorsement, approval or extra accreditation from Google if you’re an SEO firm? Sometimes you might see on SEO company websites a line which says ‘we are Google approved’. People look at that and think...
Does your click through rate and bounce rate affect your rankings within the organic search results? This is a two part question. Question one is whether having a higher click through rate is going to increase your rankings within the search engine results page? The...
When building links, how much should you vary the anchor text? First things first, it is important to bear in mind that no matter what you’re doing online, you should try to replicate, as much as possible, what happens in nature. That is to say, would it be natural,...
When you’re starting an online SEO campaign you would naturally want to implement a quality link building strategy. You might then wonder if you need to have links coming to your site only from sites which have the same or a similar theme? For example, if your site is...
Blogs are probably the most popular form of website that’s out there today. They’re easy to access; they have low price points (many personal blogs are even free!); and they allow anyone with a keyboard and an internet connection to say what they want to say. Many...
