The “naysayers” who question whether social media marketing is worth the time and effort may be missing the point slightly. Businesses need to start getting the point fairly quickly because social media is growing exponentially and its influence is increasing. Many of...
Facebook Facebook marketing is attempted by many but succeeded at by relatively few. Often its focus is misunderstood, leading to a lack of impact. A good Facebook marketing strategy should revolve around creating highly relevant, compelling content that resonates...
Can you name a good reason why you haven’t started web video marketing for your business yet? No? I’m not surprised, because video can help virtually every business; it is considered one of the “low hanging fruit” areas of online marketing because it will enhance...
Don’t let the hot flushes ruin your first video-making experience! Live video recording can be a little daunting at first but good preparation for your videos will go a long way to calming the nerves and shooting something that looks and sounds professional. We go...
Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable. Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on...
