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Chapter 15: Remember Your Existing Customers

One problem that a lot of people have when trying to establish themselves as an authority, is that they bunch their existing, potential and new customers together in the same group. They might send all types of content out via email, that really the...

What’s the Real Deal with Link Building?

If you are relatively new to the website world or find yourself slightly unskilled when it comes to SEO, you’ve probably been a bit confused about what link building really means. Old school SEO ‘experts’ will tell you one thing, another expert will tell...

Chapter 9: Rock Solid Foundations

Chapter Index / Previous Chapter / Next Chapter One problem that we find that many people have, is that they jump ahead with establishing their authority and creating their content, but forget about building and managing their foundations. Like with many things,...

Chapter 3: Strategic Authority

Chapter Index / Previous Chapter / Next Chapter With it getting harder and harder to communicate with people these days, it’s becoming increasingly difficult to capture people’s attention and actually ensure that your marketing messages are getting across....

Chapter 2: Finding Unlikely Success (& Replicating It)

Chapter Index / Previous Chapter / Next Chapter While many people dream of having their own business, they often think that their lack of education or start-up capital will mean that they are doomed right from the right start. Then there is the constant...

Chapter 1: Predicting the Future

Chapter Index / Next Chapter With competition to reach the top ranking in Google stronger than ever before, some businesses will do whatever it takes to get their website seen. But when you don’t do things in the right way and abuse the system, Google...

10 Steps to Attracting Strategic Partnerships to Grow Your Business

System Architect | Pauline Martin-Brooks: paulinemartinbrooks.com.au Many of the most successful marketing campaigns in recent years are born out of successful strategic partnerships. Think Apple and IBM, the World Cup and Adidas, or Aussie music streaming...

10 Steps to Scalable Outbound Marketing Success

System Architect | Scott Bywater : copywritingthatsells.com.au Leads are the foundation of any successful sales process, and the quality and quantity of your leads determine the quality and quantity of your clients. Most businesses however, fail to have a...

How to Audit Your Way to AdWords Success

System Architect: Mike Rhodes | websavvy.com.au With countless reports, tools, options and different ways to spend your marketing budget, AdWords is one of the most complicated platforms in today’s online marketing space. With its complications though,...

6 Steps to Bringing Dead Leads Back to Life

System Architect| Pete Williams: PreneurMarketing.com  There’s no one business that converts 100% of its leads into sales. No matter how effective your sales force is there will always be prospects that don’t end up buying for some reason or another....

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