When you are recording a video, the focus is the content. You want the content to stand out. Here are some tips that will help make web video production flow more smoothly. Remember to speak to the camera. Look directly at the camera just as you would another...
When it comes to business publicity, many business owners make the mistake of focusing their time on how to deliver the product. Instead, the focus should be on two factors that play a vital role in publicity- traffic and conversion. Publicity brings attention to the...
There is no denying it: The Old Spice ads, first launched at the Superbowl in February 2010, have been a smash hit for both the company and the advertising agency behind it. The social media numbers are astounding: 40 million You Tube views in 12 months; A Twitter...
Video testimonials are a great way to build trust with users who land on your website. Any visitor is a potential client, but you have to show them that you are trustworthy. A video of someone detailing their positive experience with your business shows that they...
As your business grows, the point will come when you undoubtedly find the need to task others with some portion of your operations. As you expand, you are not going to be able to do everything. In fact, I bet there is something you can identify that is taking up...
